As the founder of RISE, my vision has always been to build a warm, community-centered space where people feel truly connected. What started in Vacaville has grown into something much more than a shop—it’s a vibrant hub for creativity, connection, and lasting support. With our new store opening in Placerville, we’re excited to expand this vision, sharing our unique sense of community with even more people.
Here’s a look at the heart behind Rise & Redemption and the values that continue to drive it forward:
-
A Safe Space for every’body’
At RISE, our mission has always been to create opportunities for women to reconnect with themselves through life’s changing seasons—free from judgment. More than just a shop, we’ve cultivated a space where women can feel supported, connect with others, and savor a moment of “me time” without worry or guilt.
-
Fashion That’s Fun, Trendy, and Accessible
I’ve always believed that great style doesn’t need to come with a hefty price tag. At RISE, we curate trendy, fun, and affordable pieces to give shoppers an accessible way to express themselves. With a careful eye for style that reflects unique trends and casual basics, we make sure there’s something here for everyone—a piece that truly fits their personality and lifestyle.
-
A Judgment-Free Community
At RISE, we’re not just about clothing—we’re here to foster a culture of acceptance and authenticity. I’ve created a judgment-free zone where you can truly be yourself, embracing the messiness of life, growth, and motherhood. Our open, welcoming atmosphere invites people from all backgrounds to connect, support each other, and celebrate their journeys together.
-
A Place to Connect and Give Back
At the core of RISE’s mission is our commitment to community. My vision includes holding events, workshops, and gatherings that bring people together in meaningful ways. From sponsoring local sports teams to organizing volunteer events, we’re always looking for ways to give back to the communities we serve. I see RISE as more than just a store—it’s a gathering place where you can feel connected and contribute to something bigger.
Over the years, we’ve grown to include men’s and children’s apparel, toys, and gifts, creating a place where the whole family feels welcome. As a mom myself, I understand the need for a stress-free spot where you can find stylish, affordable clothing and feel comfortable bringing your kids along. RISE is that place—a haven for connection, ease, and belonging.
As RISE prepares to open its doors in Placerville, I envision a future where our store continues to be a beacon of community, style, and compassion. My goal is to make RISE a place where you feel inspired, connected, and supported. Join me on this journey—whether you’re a mom, a young woman, or anyone seeking an uplifting shopping experience, RISE welcomes you.
Visit our store, meet our community, and be part of a movement that’s changing the way we connect.
Thank you for being on this journey with me!
Ashley